HOW SOCIAL MEDIA HELP YOU TO GROW YOUR BUSINESS
Agenda of this article:
- Road less travel
- Emerging social Network
- Collapse of social Network
- Own your Social Network
- How to control your Network?
- The hard truth
- Social influence
- Nurturing your Network
- Create your own echo system
- Increase your fan following
How are you all?
Today in this article I gave some different information about social media marketing. Here i am not telling you about tricks and tactics of using social media marketing, instead of that i will tell you how you can use social media marketing for your business growth.
ROAD LESS TRAVEL:
When you see your surrounding peoples or see what’s happening in marketing or what marketing experts say about the market… at that time you will try to observe one thing that’s nothing but everyone looking for new things and new technology.
Just a few months before everybody talking about Tik Tok and most of the young generation use that app. Before that Instagram was one of the most popular platforms, before that Facebook was one of the most used platforms in the world.
Again we keep going back. We found Orkut or Google plus, these are some social media they present in the world.
But in the above you have to observe one common process, there you have to see constant distraction of the market, people are always looking for new and greatest things as well as people always use shortcuts.
But most of the time these shortcuts do not work well for the long term strategy.
If you are a businessman and if you want some sort of traffic from social media to your work, that traffic is temporary. It may remain in position for the next 6 month to 1 year or it may be high…but it will not help you to grow your business or your career.
So, for that ,if you are doing something new today that will give you a return next 10 year in the future.Thats how you have to think long term.
For any business growth long term strategy is very important. For that you can use social media platforms as tools but don’t depend on them.
Using different social media you can create your own community or tribe and that tribe or community will help you for growing your business directly or indirectly.
Once you create your community it will help you for the next 5 to 10 years for your future and your business also.
EMERGING SOCIAL MEDIA NETWORK:
First we understand the Evolution of social media networks.
Myspace.com is the first social network and Email predates the internet so e-mail is the one which came first and then people started building the website one after another and then they started using personal computers .
The real revolution started when computers connected to the Phone,and from the phone we are using dial up connection through this we connected to the internet.so this system we can use for a long time.
But today there is a lot of evolution happening in the technology.when they launch Myspace.com, the creating website is not so easy at the same time connecting to people is also not so easy.
Here Businesses created pages in Myspace.com and other MySpace users followed them for updates.
After that Facebook came into the picture and made a better product. It will focus on connecting the peoples of the different parts of the world. Presently more than 2 billion people are active on Facebook right now.
After that businesses started creating pages on Facebook and there is lot’s of content put up in the Facebook for people attraction.
But the biggest problem with Facebook is when the number of the businesses increases using Facebook then the reach of every page decreases because of the limited amount of people using Facebook and limited amount of time people spent on Facebook.,so the amount of reach automatically goes down.
This is the biggest problem with all social media marketing and most of the businesses facing the similar problem in social media networking.
That’s why here we are discussing the collapse of social media marketing.
COLLAPSE OF SOCIAL MEDIA MARKETING:
Presently there is organic traffic to your Facebook page and it is almost dead. If you regularly post on your Facebook page it will hardly reach 1 to 2 % of your followers only.
If your Facebook page followers are more that 1 million then your post reach only 1000 or 2000 then it’s really very less number as compared to your Facebook page followers.
Here you understand one thing whatever your Facebook followers are there they are not your user they are Facebook users.
Here Facebook makes the decision to pass your content to the particular followers or not.so those followers are not your targeted audience.
It’s just like you built your dream home in some other land and he has full control over your dream home, the same scenario will happen on Facebook also.
So whatever the members in the social media network there are not your users even if you access those users.
In social media networks initially the reach is very high but after some certain period of time the reach goes down and you are not able to control it.
One of the best solutions for this is you have your own social network and you have full control and power on that network.
OWN YOUR SOCIAL NETWORK:
Most of the social media tips are very temporary so you are here to apply a long term strategy which will help you to grow your business in the next 5 or 10 or 20 years.
“Thinking long term is one of the best ways to beat the competition,because the entire competition is thinking in the short term” I always listen to this sentence from my mentor deepak kanakaraju which is very true.
Short term tricks and tips to getting traffic on social media is totally a waste of time instead of that if you focus on building your own tribes, your own social network or your own club which will help you much better for your business.
Don’t be at the mercy of another platform to have access to your audience.
Before you are going to build your own tribe understanding the tribe and understanding the social aspects of the tribe is very important.
CONTROL YOUR OWN NETWORK:
If you depend on social networks for your traffic ,leads and customers then you are not in control of your future as well as your business future also.
Recently in India Tik tok was banned and most of the tik tok influence rs who had millions of followers who were making money from brand endorsement and some other ways suddenly their entire income dried up and they could not do anything.
So the same thing will happen in other social media networks also who knows the future? So don’t depend on any social media network.
You can use those social media networks to get more people into your own network.
If you need to control your future then you need to control to access your audience.
If any mediator exists between you and your audience then it’s not possible for you to control your audience and you are at the mercy of the mediator.
So instead of social media networks giving you audiences,customers or leads you just kept them in your own network.
If your Facebook group has 1 million followers then you are not able to reach all through the post because day by day Facebook changes their algorithm.
One more thing you have to observe here is most of the people are spending more time in private networks rather than spending time on social media networks.
And also in Facebook there are a huge number of groups so people are always distracted and nowadays Facebook is even restricted to posting new things in your own group, just think how bad it is,you are the admin of your group but you are not able to post regularly in your group because of the Facebook terms and policy.
So instead of this, better you can create your own platform and get those social media members into your own platform.
Several startups built their business model based on social media marketing, after some time the social media traffic will die because of changing the Facebook algorithm so it badly affects all those startups. The best example is “cure joy”.
Cure joy is the company who posts content related to Health on their website.Whenever they post new content they share it with their Facebook page which has a very large following.
Most of the traffic they got from Facebook and one fine day they stopped getting traffic from Facebook and for that they removed lots of employees from the company which is a very painful process for them.
Most of the people are running behind the new platform which gives them traffic but they don’t think long term.
As a business owner if you want to build influence on social media networks like Instagram and Facebook there is no issue but what happens is you also get distracted and it’s not good for your productivity and also not good for your business.
First it was Myspace,then Orkut,then Google+,then four square,then Facebook,then Instagram,then Snap chat tomorrow there will be a new platform.Every Network will come and die,Engagement and reach always go down.
Feature people are using less social media platforms because there are niche networks that offer better quality of content and engagement.
THE HARD TRUTH TAKE A RED FILL:
If you watch the movie matrix then you understand the meaning of red fill.In that movie the blue fill means ‘you don’t want to know the truth’ ,if you take the blue fill you just wake up from your dream as if nothing has happened.
If you take the red fill then you know the truth like how the earth is built,what is the meaning of the matrix, how human beings are used for electricity by robots and all those things.
Better you take the red fill which will give you hard truth but it’s more helpful.
The hard truth is’ you are not using social media ,social media using you’,especially other networks they are using you making you create content on their platform and growing their own user space ,selling it to their advertiser but finally you don’t get enough benefit from that.
In social media networks there are always 3 parties like social media network, advertiser ,content creators,and also audience who consume the content,here most of the content creators are also the consumers so i will call it as 3 parties.
Long back when there was no two way communication, at that time publications used to publish content it may be TV,Radio,Newspapers.
So people get more attention to this because content was published there and people pay attention to always content.
But today social media network is not different from the publication.Social media network instead of posting their own content they letting users publish their own content and they letting users contact within their platform,they just developed the technology and they still want advertisers to go and fund them.
Advertisers spend money for reaching the audience, so they spend a huge amount of money for reaching the people.So social media networks always prefer advertisers more than their users.
If you have an unlimited amount of money for advertising you just go ahead and keep advertising in the social media platform.You don’t need to create content and expect that the content going viral and people will discover that content automatically.
Apart from that you just go and pay the amount in social media to reach their audience.because at the end of the day we all want that reach,we all want people to click on our link,we all want people to come to our website.
Because we all need high traffic…
If you are a content creator and you want more engagement with your content from the people then you simply share your content with Facebook or other social media platforms.
But what happens is advertisers who pay money to Facebook for reaching people get more advantages, they get advantages from your build audience because they pay money to Facebook so instead of showing your content to your user Facebook shows advertiser content to your user.
That means you are not at the receiving end,if you are just a content creator and you post the content consistently in social media platforms without any funnel then you are on the losing side.
Here social media and advertisers get advantages without spending more time creating the content or nurturing the audience.
This is the biggest difference.
When you see the Tik Tok influence rs or you tuber super hyper active people they spend more time in social media but they don’t spend time in creating a product, they don’t spend time on creating the funnel instead of that their only source of income is attention and advertising.
Most of the you tubers have millions of followers but that does not mean that they are rich because they don’t have a product to sell. Instead of creating the content or funnel they just found the platforms and they start posting there,so they get more attention.
Here getting attention is nothing but you don’t have a product to sell, this is like hard truth. So don’t go in this path.
I already told you if you always depend on other websites for traffic,you will always lose in the long term because traffic cost keeps going up with time.
As we know traffic is the lifeblood for us!!!
The only way to get traffic is to build your own platform,own network,own blog, and most importantly build your email list that connects everything together.
If you have your own tribe or community ,fan base,loyal customers then you are able to stand out from the competition.
Your platform, your network will give you much more power as compared to social media.
When you empower the people, they empower you. Everyone wants to be part of your community,your tribe.
Remember the internet is the two way communication medium- not just between you and your followers also between your followers.
Here your Email list is the central communication point and based on that you have to do everything around it.
When you start your network it will not be very big, but the show has to go on.
If you have small followers then you need to nurture them.without Nurturing them they will not bring you more followers.
One of the best marketing is word of mouth.
People are getting smarter and smarter as the year goes by. You can not sell a product only by advertising apart from that you have to build Brand and that brand is made up of customer happiness.
Only Customer Happiness builds the Brand,so don’t compromise with your product.
Here Advertising,Funnels,Branding are the only path to your network,Once people come to your network you will Nurture them and delight them.They will bring you new customers.
Brand is nothing but people talk about your product when you are not there.
You don’t focus on fame and popularity,you don’t want people’s attention focused on getting results for your tribe and network and you will grow slowly but strongly.
CREATE YOUR OWN ECOSYSTEM:
According to the Wikipedia Ecosystem is nothing but a biological community of interacting organisms and their physical environment.
Digital ecosystem means you have a set of products and you get a community of people to interact with each other and get value from each other. Here your product is the base.
For example Apple has its own ecosystem: the i Mac,Mac Book pro,iPhone,iPad,Air pods and Apple watch all those items coming under the Apple Ecosystem. Then they have services like App store,iTunes,Apple Fitness,Apple TV and so on.
Here product sells the services and services sells the products.
That’s how the entire ecosystem works.
Whenever you create your digital ecosystem, your blog,your tribe, your other products will work in sync to complement each other.
SHARE YOUR SECRET WITHOUT HOLDING BACK:
Once you build a strong community and tribe then you share your secret without holding back.Its about the execution, it’s about the marketing position,so don’t hesitate.
For a long time,you will be the central driving force for your network.Your tribe will follow you, respect you and get inspired by you.
So this means that you also become a better person not just in terms of your business,in terms of your attitude, in terms of your character, in terms of your goals ,in terms of your good personality,you need to have a good relationship, that’s why you inspired people.
You need to grow as a person to inspire people,in all areas of your life,relationship,fitness and your career.
You have to share all your secrets about your business and you have to understand the size of the market. At that time you had no competition because you shared too much.
Action takers do not need secrets because they will find out the secret anyway.but you can accelerate their success and get paid for it.
That’s how you become a ‘Natural Leader’.
THE MESSAGE IS MORE IMPORTANT THAN THE CHANNEL:
When we talk about the media or tribe building then people worry about which platform I should build my tribe?Which blogging platform I put my content on?Which social media platform should I put my content on?
But it’s not as important as the message and the audience.
When your message is more powerful , the channel will make way…
No matter how much noise there is in the social media platform, if you create a very powerful message then that message will go everywhere.If your brand is powerful or your message is powerful then it automatically creates its own way.
When people focus too much on the channel,they lose focus on their message.and they lose focus on their audience that is getting the message.
People change their content strategy according to the channel.
They post videos on you tube,memes on Facebook,Motivational message on Linked in,Cute looking Photos on Instagram.
All these things can work but it’s a bridge to your network where you have content that is deeper and life changing.
Can you change someone’s life using social media messages? The answer is ‘no’, life changing content is always deep,personal,long and makes you think.
Focus on deep content creation and your audience.
BUILDING YOUR 100 TRUE FANS:
As a creator you don’t need millions of fans and followers.Generally a lot of people who had Instagram influence or YouTube influence be pay attention to them only when they are million or 2 million followers.
But the reality is that if the person is only a YouTube video creator or Instagram influence even if that person has millions of followers you can not make a significant amount of revenue from it,because only money that person makes is through advertisement or brand endorsement.
If you are a creator, you have your own product and your own funnel or back end product.
At that time you don’t need millions of fans or followers and this is something much more reachable and accessible to most of the people including you.
Here you just need 1000 dedicated fans who will be ready to pay you for the content you create.This 1000 fans will be your regular followers and they will buy whatever you sell for them.
They will travel to meet you in meetups and they will buy all the versions of your products.
You need to nurture them and keep them happy. They will refer you to other people beyond your core tribe.
If you have 1000 fans who will pay you 10000 per year then you will be able to earn 1 crore per year in revenue consistently.
This number does not look like a big number most of the creators who go behind Instagram or YouTube and try to make money using the internet and try to create like an online business,but they actually are not very confident to create a product or services which can be sold at 10000 rupees.
So most of the creators instead of increasing the value of product or services they just concentrate on getting more fans and followers.
It seems easy in initial stages but it’s become very difficult in the long term.
When you look at the lot of YouTube creators who have like millions subscribers,if they publish brand new videos they hardly get around 1 lac views,if you just look at the advertising income that will come from the 1 lac views it will be around 100 dollars it’s not much it’s less than 10000 rupees.
But they put a lot of effort into making the videos but they don’t get enough money,most of the people can do it for passion and a lot of people do podcasting just as a celebrity.
But you don’t do this, you just select the Niche and try to deliver the product or services to your potential customers.When you do that you will make much more revenue.
You will reinvest money back into your advertising if you have advertising on social media platforms.
Advertisers always have a big advantage when it comes to social media compared to content creators who just do it organically. You can’t remove paid advertising out of the equation and if you go and spend money on advertising then you need to have a product.
The number might change a bit ,but this gives you the hope that achieving 1 crore per year is not an impossible task,for this you are just dedicated to your work,consistency and patience.
Here you have to remember one point,building 1000 fans is not easy,you need to find your niche and it may take a few years but it’s a great career option for you.
A lot of people spend a lot of years like doctors,engineers, trying to become chartered accountant ,trying to become specific subject matter experts,you know it takes like 5 to 10 years of career to become really skilled at something,so why don’t you invest that much of time in building a tribe,nurturing a tribe,consistently put value to that tribe.
So tribe building is the definite feature of marketing.so you can build your own tribe.
If you want to become a creator and want to earn 10000000/- rupees per year then you have to understand the following strategy.
Your subscribers and fan followers are free.
In the first level you go and sell some product for just 100/- rupees,it’s like a tripwire.here you want to convert your fans and followers to your customers.while they pay the money they also convince themselves that you are the right choice to go with.So it’s important to go transaction because without the transaction there is no commitment.
If somebody they just followed you on twitter,Instagram or just go and subscribe to your YouTube channel then they are not really serious because in feature they unsubscribe or they might not care about it.
But if they paid you money then you have much much control over them.
In the 2nd level you have 1000 rupees product and if you sell that 1000 rupees product to 10000 people then your revenue is 10000000/-.
Here if you convert 10% of customers from 1st level to 2nd level it’s going to be pretty easy and realistic.
In 3rd level 1000 buyers who pay you 10000/- rupees for your product which is much more realistic here you will make again 10000000/- revenue.
In the 10000/- rupee level you have true customers,in 1000/- rupees level you have happy customers and 100/-rupees level you have testing buyers.In the free level the people just look at you but they are not sure about you.
If the people who pay the money 100000/- for your product then they are the super fans and you need just 100 people to make your revenue 10000000/-.
When you look at it, you realize that 10000000/-is not very far away and it will be achievable in the next 4-5 years or very sooner.
According to the above strategy you have to design your profit funnel.
In stage 1 you have to sell products like eBook,Live webinar,Template,Worksheet,Calculator,Report,White-papers.
In stage 2 you have to sell Mini-course,Printed Book,Theme,Paid Newsletter, online Forum / Group Access.
In stage 3 you have to sell in depth courses, access to a premium mastermind community,regular live webinar with Q/A,and leveraged support through your team or partners.(according to education business)
If your business is software or something else then you can apply the same strategy.
Here you provide services, 1 to 1 consulting, done for your packages,access to a mastermind community with direct access to you,offline events.
This is how you have to design your funnel.
Before you sell mastermind kind of products to your customer first you have to build your brand to that level.
TRIBES ALSO HELP YOU GET THE PRODUCT MARKET FIT:
Your tribe and network will give you feedback on your product and also you will get new product ideas from your tribe.
If you create a new product you sell that product into your tribe before spending a single rupee on advertising.
Your tribe will support you,give you review,promote your products and service as an affiliate and spread the word about you.
Your tribe will come to visit you if you conduct meets up and events. Your tribe just comes to visit you,get a selfie or get an autograph from you and they will post it on their social media and that’s how your influence will grow and that’s how you will get 1000 true fans.
Initially you have 3 or 5 fans but you don’t ignore those fans you just add value to them and you have to nurture them well.
For the first year first month try to build 100 true fans who are interested in buying your products and taking services from you and upcoming each month try to increase 5% of true fans.
Like that next 3 years you will get almost 500 true fans. If they purchase your stage-3 products then you earn almost 5000000/- Rupees, that means your monthly earning will be 416667/- Rupees.
Then 4th year your fan will be 1000 within 1 year your fan base will be double that’s the magic of the compounding.at that time you will be able to make 10000000/- per year and your monthly earning will be 833333/_ rupees.
So like this your true fans will constantly increase. After 10 year your true fans will be 30000 through the magic of compounding, so it will help you to make 300000000/_ rupees of revenue/ and monthly earning at that stage it’s 25000000/_rupees.
If you reach the final stage then you will become in top 100 startups in india.
I hope this will help you to get a clear idea about how to grow your business.
YOUR TRIBAL CULTURE:
Every tribe,every club and every country has its own culture.you are the leader of the tribe and you need to set the tone for the tribe.
Whenever you start to build your tribe then you need to set the culture for the tribe and make sure that every member in the tribe is in the right mindset and they are action oriented to get the result.
In your tribe celebrate the success – appreciate the people who get the result and do not pull down the people who give a try and fail.
We believe that wealth creation is important to live a good quality life,and to make the world a better place.Try to set this culture to your tribe.
You need to create your culture based on your niche,your audience,your tribe.it’s not clear on the very first time but it will evolve over time .it will like an energy or vibes.
BUILDING YOUR TRIBE:
Keep it in mind your tribe starts with you,your persona is important,you need to inspire others.you are just like the central Hub of the entire tribe.
Until you will get your first 100 true fans you don’t worry about technology.
Here your Email list will be the power of your tribe.
Invite people for a zoom call and let people interact with each other.
Let them publish articles on your blog and then others can comment on the blog.
You can get everyone on whats app group,telegram group and Facebook group.
You can use a mighty network to create your own social network on your domain name.
LEVERAGING SOCIAL MEDIA WEBSITES:
Make use of social media websites but do not build your tribe on some other platform.
If you have a strong funnel and tribe then you will have enough revenue to run paid ads.
instead of expecting to make free posts on social media channels and depending on the platform to give you more reach,just pay them to give you the reach you want.
SOCIAL MEDIA STRATEGIES FOR EACH CHANNEL:
Each channel has techniques and strategy that will help you get better traction.
Techniques like hashtag,keywords,social media tools etc have a very short period of life.
Tactics will die,strategy will not.the audience and message are important,not the channel.
THE PROBLEM WITH SOCIAL MEDIA CELEBRITIES:
Many “top influences” who keep posting content on social media platforms without having product or service in the funnel have no means of making money from their celebrity status.
On you tube you will get approximately $1 for every 1000 views ,that’s $1000 for million views. It’s not worth it.
AUTOMATE ENGAGEMENT WITH YOUR AUDIENCE:
The biggest challenge with social media channels is that you need to post consistently or your reach will go down.
Most of the people looking for content on social media are looking for entertainment.they are not serious buyers.
Pull them out of a channel and build your tribe privately.If you have a domain name and website,you can compete with Face Book.
Instead create timeless content in a sequence and automate the delivery using a drip marketing campaign.
Instead of posting new content on social media platforms,just do a webinar for your tribe and network once in a week,ask them to post their reaction on your social media channels.
SOCIAL MEDIA MARKETING AS A FREELANCER FOR BRAND:
If you want to get the result for a brand you should build a community,build a tribe and network for the brand.
Being different is the only way to compete.
So ya that’s it,i know it’s a very lengthy article and i almost take 20 days to make it.i find a lot of information from different platforms and also i get lots of information from digitaldeepak.com website also.
I learn a lot of things from my mentor Deepak Kanakaraju, whatever I learn from him I just mention in this article.
I hope this article will give you a very clear idea about how to utilize the social media platforms and how to build our own community.
I know its long term strategy but if you apply it in your own business I guarantee that it will help you for a longer period of time.
“Don’t think about the result so early… just take action…” it will grow your business as well as your lifestyle.
Any way read the article and give your feedback it will boost my energy to write new article like this